Fitness Critters

Children exercise less and spend most of their time indoors. Fitness Critters is a gamification concept that encourages parents and children to lead an active lifestyle and spend more time together. The game begins with choosing a life form. At the beginning your life form is primitive with limited strength, speed and stamina. In order to finish the levels and make progress in the game it is necessary to improve your animal and evolve into other species. Doing so requires points to distribute. These points are earned through physical activities. With a smart band each family member can register steps, pulse, distance and motion patterns when exercising. Furthermore, the kind of exercise you engage in reflects the direction in which your animal evolves. For instance, long distance running increases the animal’s stamina, weight lifting increases the animal’s strength. Consequently, your animal becomes a reflection of your exercising habits. It is required that each family member has finished a sufficient number of levels in order for the group to advance to the next game world. That way each player gets additional motivation to exercise. Special thanks to among others MalberS Animations for providing with Unity assets. Role: Research, Concept, User testing, Prototyping & Visual Design

Concept poster expressing the connection between the real world and the game world

Wearing a smartband when exercising enables you to register points to distribute in the game

The points you earn enable you to improve your animal and evolve in new directions

Your chance of finishing a level and making progress increases as your animal gets ever more developed

In order for the group to advance to the next island everyone has to complete a sufficient number of levels

At the beginning of the game the players select a primitive life form

Playing in a team with friends or family adds social factors as means for motivation

On a regular basis the game proposes physical activities for the party of players.

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